YouTube Ads
Skippable, bumper and in-feed formats, and how the first five seconds decide whether the rest of the ad matters.
YouTube Ads: Formats, Targeting and Costs
The five YouTube ad formats, how to target them by demographic, interest, location and keyword, and what a thousand impressions actually costs.
Which Social Platform Pays Creators the Most
How YouTube, TikTok, Instagram and Facebook actually pay creators, which pays most for video, and how to earn more on each of them.
Commercial Script Step-by-Step Guide
A ten-step process for writing a commercial script that converts: the objective, the audience, the hook, the persuasive language and the final edit.
How to Make a Successful Creative Strategy
How to build a creative strategy that holds up: clear goals, real research, a brand story worth telling, and the metrics that tell you it worked.
How to Write a YouTube Video Script
How to write a YouTube script that holds attention: the hook, the structure, the visual cues and the call to action, with a template to work from.