Evgeniia Kazakova
Writes for Flashfeed about scriptwriting and paid video. Covers screenplay and commercial structure, YouTube and TikTok advertising, and the metrics that sit behind both.
Writes about
Posts by Evgeniia Kazakova
TikTok Ads Manager: Advertising on TikTok
Setting up TikTok Ads Manager end to end: the account, the campaign objective, the audience, the budget and the creative, in seven steps.
TikTok Creative Center: A Comprehensive Guide
What TikTok Creative Center gives you — trend data, editing tools, templates and audience insight — and how to fold it into an ad workflow.
Best Time to Post TikTok
How to find your own best posting times on TikTok from the analytics you already have, rather than trusting a generic chart of peak hours.
Viral Marketing: What Makes Things Go Viral
What makes something spread: emotional appeal, novelty, shareability and timing — plus the metrics, and two campaigns that show it working.
YouTube Ads: Formats, Targeting and Costs
The five YouTube ad formats, how to target them by demographic, interest, location and keyword, and what a thousand impressions actually costs.
How to Write a Flashback in a Script
When a flashback earns its place in a script, how to transition into and out of one, and the pacing mistakes that make readers skip the page.
All You Need to Know About Cost Per Click
What cost per click is, what moves it — quality score, keyword competition, landing page — and how to read the number once you are tracking it.
10 "How To" Video Ideas for Your Next Project
Ten how-to video formats worth making, what was trending on YouTube in 2024, and a few ways to get unstuck when nothing sounds worth filming.
Essential Tips for Perfect Screenplay Structure
Scene headings, action lines, dialogue and transitions — how to format a screenplay so it reads like something an industry professional would produce.